Hi, I'm Erica Horacek.

Nice to meet you!

For as long as I can remember I've had a camera in my hand.  Whether it was just hanging out with friends or at family events.  I ALWAYS had a camera with me.  In fact, my friends and family probably got a little annoyed with me if I'm being honest.   I've just always wanted to capture the memories, the love, the goofy smiles.  I wanted to remember it all.  That's what's brought me here today!  I want to capture all of those things for you and your loved ones to look back on in years to come.  

Now, you should know, your photos aren't going to be all stiff posed photos.  I am a storytelling photographer where we will go with the flow!  Will I give you directions?  Of course!  But this is your time, I want you to play and have fun, and if little Johnny isn't having it, we are going to capture that!  Think about those photos at his wedding one day, priceless.

While I'm not JUST a photographer I am also a wife to an amazing husband, Ken, and a fur momma to our two fur babies Aspen, a 7 year old shepherd mix and Morgan, a 1 year old golden retriever.   We love to spend our time at the dog park and finding new things to do in the area.  I am always down for a laid back night at home with a glass of water (bet you thought I was going to say wine didn't ya?) and a movie or sitting around the fire.  

I am always looking for my next adventure and am up to try new things, as long as they aren't scary....like no heights please, unless it's a roller coaster then lets do it!  If your session is out in the middle of the woods you'll notice if you mention a spider or a wood tick I might just clam up and have a minor freak out...but I'll take one for the team.

Photo by: Ashley Herek Photography

Erica XX



4 Fun Facts About Me

When I was younger, I wanted to be an anesthesiologist.

I literally cannot burp...it's the weirdest thing ever.

If I could live anywhere in the world I would live in Ireland.

I drink coffee. Lots of it.

Frequently Asked Questions

Do you instruct for posing?  I'm kind of awkward/unphotogenic.

Let's be honest, most of us aren't models and don't know what to do in front of the camera. I like to give my couples and families prompts to start and then I let it go from there! I like to capture the natural interaction between everyone. Whether that means you're laughing, crying, or a kid is screaming. We are capturing your story as it is in that moment and I promise you, it's going to be great!

What do you do for backing up photos?

I only shoot with cameras that have dual memory card slots, so the moment I take a photo it is instantly written to 2 memory cards. In the event of a memory card failure, I have a full backup so no images are lost. Once I get home the images are downloaded to my computer, immediately backed up to my external hard drive, and memory cards are not formatted until after your photos are delivered!

Do you have second shooters for weddings?

While I do offer a second shooter in some of my wedding packages, the majority of the images you see on my website are from solo shooting.

Do I have to have an engagement session?

No. You don't have to, but, I highly recommend it! Most people haven’t spent much time in front of the camera. So, to get comfy with it so you’re ready for your big day, it’s helpful to already be a pro so photos aren’t an added stresser on your day plus you can use them on save the dates!

What if my kids aren't cooperating?

Kids don't always listen and that's fine! The number oen thing I can say is don't let it stress you out! The more stressed you get the more the kids will feel that. Just embrace it. If they want to run around and jump and play, do it with them! This is the moment they are in now, it won't last forever, enjoy it!

Do you charge travel fees?

I am currently not charging travel fees for weddings within Wisconsin.

I have NO idea what to wear, can you help?

Absolutely! I have a guide that I send and I am only 1 text or facetime away. Seriously, facetime me at the store or send me texts of outfits you're thinking of! I'm here for it.

What equipment do you use?

I shoot with a Nikon D750 and a Nikon Z6ii with a variety of lenses and flashes. I'm always adding something new to my collection!

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